Wednesday, 20 February 2013

How does your media product represent particular social groups?


The demographic audience of my music magazine was aimed at both male and females the reason for this was so that I wanted my audience to feel like a community as a whole, another reason for both genders was so that the advertisements of my magazine would have been aimed at everyone so that more money is produced. The intended age of audience was aimed at 15-25. I represented these groups by using mostly younger models for my images so that the audience could relate to them, I had images of both male and females to show that it is a unisex magazine. To represent within the image that it was a music magazine on my contents page I had two images having my models using guitars both electric to connote it being a rock magazine as traditionally they are used within rock bands. 
In my contents page,the journalistic written style uses taboo language and many adjectives to appeal to the demographic of my audience, as well as using "gossip" topics I found out when doing my music magazine questionnaire that my target audience liked having celebrity gossip within their magazine so I used some terms within my article. The use of adjectives appeals to the reader as it makes the article seem more interesting and exciting so that it will make them read on. The black backgrounds on each of my products connotes the idea of it being a rock magazine and how stereo-typically it shows the dark and heavy metal symbol of what I was trying to aim for towards my audience. As "Kerrang" Magazine already appeal to my target audience,to grab the attention of their readers they use brand names such as "Converse"and "Jack Daniels" these are well known and as being a mainstreaming target audience is it eye catching towards them. 

As for poses of my images, my front cover connotes being aggressive and symbolises my masthead as "Reckless". The pose of my double page spread connotes what they piece of my article is about and having the model look at the article signals the audience to read it. The psychographic of my audience is mostly aimed at mainstreamers as well individuals as when using my questionnaire most of the answers has shown that my target audience were mainstreamers. The useful thing about the psychographic audience being mainstreamers is that the produce of money would be great due to most of the currency going towards famous products. So having well known bands appeals to the readers as many of them are the intended psychographic. The clothing used on models in the images I had them wear either black or red to go with the house style of my products so that they fit in nicely as if they were to wear bright colours it would not have fit in the image I was going for. In terms of my target audience's disposable income, I asked in my audience research what they usually have each month to spent and the most common amount was seen around £40-60, what it shown in this information is that for advertisement products chosen would have to be within the price range of what my target audience (mostly students) could afford.
My products represent young females in a way which challenges some of the stereotypical representations of feminitity. In similar rock magazines such as my own, they usually present metal images and do not typically show so many women being portrayed this way. The cover image contrasts ideas of women portrayed in magazines as the image is seen as passive and not aggressive, this is also challenged as often for magazines which target males, women are sexualised and objectified. The cover image would usually be in a long shot taken of a women and mine is not sexualised, and the close-up encourages identification rather than objectification.


1 comment:

  1. A good answer which could be developed further by considering the viability of your target audience for publishers. What other magazines target this audience at present? Be more specific too about what sorts of advertising revenue you could generate - how much disposable income does your TA have and how do they spend it?

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